2018 Marketing to Gen Z Conference
Guest Emcee & Speaker
Amy strives to bring the freshest thinking on products and play to inform and inspire both her clients and colleagues. She heads up Strategic Planning at Strottman, a design and manufacturing company focused on bringing out the kid in everyone through creative, engaging, play-based experiences. Amy is a recognized marketing to Gen Z youth expert and advocate, having spent her career understanding kids, families and play through applied research and consulting. She has collaborated with some of the most playful organizations on the planet, including Nickelodeon, Disney, Crayola, Scholastic, Kellogg and The Boy Scouts of America. Her previous posts included chief author and strategist for C+R Researc's YouthBeat service and partner at Insight Strategy Group. Amy earned her Ed.D. in Human Development and Psychology from Harvard's Graduate School of Education, and is a Ph.D. candidate in Childhood Studies at Rutgers University.