“Stop drinking from the firehose of a global Gen Z demographic. Focus on knowing your brand’s core audience, and aligning with the youth culture segments that matter most. In today’s world markets, niche audiences drive mass consumption.”  

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"Apple of Our Eye", Best Speaker Award

2017 Marketing to Gen Z Conference 

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Gregg is a youth culture specialist and a senior marketing strategist with an uncanny ability to help consumer brands become more relevant with tweens, teens and young adults. He is a proven brand builder, an inspiring speaker, and, in 2016, was named a “Top 5 Youth Marketer to Follow” by Inc Magazine.

 

Gregg has spent 17 years in the trenches of youth marketing, consulting for more than 100 companies. He provides authentic insights-driven strategies, creative leadership, and oversees social media activation for leading companies such as: Advocates for Youth, Autodesk Education, Awesomeness TV, Bravo Sports, The College Board, FunnyOrDie, Glaceau Vitamin Water, HBO, Nitro Circus, Nissan, Partnership for Drug-Free Kids, Red Bull, Qualcomm, Walt Disney World and more.

 

Gregg has a deep level of expertise related to consumer insights, niche cultural intelligence, brand positioning and development, social and digital media, creative content production, managing digital media, scaling influencer/creator networks, advocacy marketing, and online privacy, safety & COPPA compliance.

 

For over a decade Gregg has been director and hands-on leader of Youthvine (now rebranded as Sureshot)—a proprietary global online community that enables brands to rapidly and cost-efficiently engage tweens, teens and young adults for insights, co-creation, and influencer marketing.

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@thinkwithwitt