Matt is a marketing manager at YouTube where he leads Human Stories, a program that arms media and creative agencies with the latest consumer insights and content trends so they can better connect with their audience.

 

Human Stories, is a program which surfaces new consumer insights through the lens of behavior on YouTube. In his session, Matt will unveil his latest research on Gen Z, diving into how Gen Z is different than millennials, what drives their decision making and how brands can connect with them in an authentic way.

 

Before YouTube, he was a product marketer and executive speech writer on the Google Search team. Matt attended University of Illinois at Urbana-Champaign where he studied TV Writing.