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Matt is a marketing manager at YouTube where he leads Human Stories, a program that arms media and creative agencies with the latest consumer insights and content trends so they can better connect with their audience.


Human Stories, is a program which surfaces new consumer insights through the lens of behavior on YouTube. In his session, Matt will unveil his latest research on Gen Z, diving into how Gen Z is different than millennials, what drives their decision making and how brands can connect with them in an authentic way.


Before YouTube, he was a product marketer and executive speech writer on the Google Search team. Matt attended University of Illinois at Urbana-Champaign where he studied TV Writing. 


Angela Fernandez, SVP, Director of Creative & Strategic Planning Ketchum

Our Speakers

Matt Anderson

Marketing Manager


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