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Melinda Cheng recently joined Toys ‘R’ Us as Executive Director, Media bringing with her almost 25 years of leading agency and integrated marketing experience. Previously, she served as Group Account Director at Omnicom’s OMD on Hasbro's US business. In this role, she was pivotal in helping Hasbro move to becoming a more digitally-led marketer and transformed her group into one strategically integrated team to address the omnichannel needs of the brands.


Melinda also has extensive agency experience in retail, having lead corporate and seasonal planning on the Walmart account, as well as an extensive communications planning background on P&G with multiple assignments both domestically here in the US and internationally in Asia. 

Angela Fernandez, SVP, Director of Creative & Strategic Planning Ketchum

Our Speakers

Melinda Cheng

Executive Director , Media

Toys 'R' Us

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