Our Speakers
2018
Schedule
Content & Connections You Can't Get Anywhere Else!
Conference Schedule
The 2018 GenZ Conference features a lineup of marketing to generation z experts dedicated to understanding the largest and most diverse consumer market. These global industry leaders will offer insights into the generation shifting consumer behavior and how your brand can reach them.
Connect & Learn With Marketing to Gen Z Experts & Leaders Both Onstage & In The Audience - Register Here
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Unboxing Gen Z 2018
3rd Annual Marketing to Generation Z Conference
8:00 - 8:45 a.m.
Registration / Networking Breakfast
Welcome
Nan McCann, Gen Z Producer
Guest Emcee & Opening Keynote
Build Your Experience Equity With Gen Z
Amy Henry, Strottman International
Segments & Sessions:
First, The Data
Get up-to-date facts from the folks who have been
studying Z consumers the most & the best!
Gen Z Facts & Figures
Z Overview
3 Trends That Show How Different Gen Z Is
Z's Diversity
Actionable Insights To Win With Cross-Cultural Gen Zers
Jose Villa, Sensis
Z's Purchasing
What Gen Z Shoppers Really Want
Chris Wong, IBM
Katherine Cullen, Nat. Retail Fed.
Speed Segue!
Influencing Gen Z: A 20 Minute Crash Course
Gregg Witt, EVP, Youth Marketing, Motivate
Networking Break
Now, The Insights
Get to the heart of Z!
Meet some of the most noteworthy Gen Z
Influentials ...hear them talk
about the attitudes, values & experiences
that shape their decisions.
Open-Mic Stage & Audience Chat On Z Culture With Z Influentials
Guided By: Gregg Witt, EVP, Youth Marketing, Motivate
"Can't Miss" One-Of-A-Kind Interactive Dialogue With Top Gen Z Influentials
Influentials:
Networking Lunch
Time To Learn How
Channel Overview
Learn how to reach & hold Gen Z's attention & build
trust on the channels they use the most
Guided By: Melinda Cheng, Toys 'R' Us
Social, Mobile, Visual ... What's A Brand To Do ?
Nancy Nessel, gettingenz.com
Matt Anderson, YouTube
Sean Flood, The Gotcha Group
Jose Villa, Sensis
Sowoon Song, OMD Mobile
Networking Break
Creative & What Works
Learn about campaigns that succeed in building
brand & biz with Z consumers
Guided By: Mark Wnek, New Breed Talent Army
Endorsements, Content, Influentials ... What Works With Z ?
Angela Fernandez, Ketchum
Gregg Witt, Motivate
Esty Gorman, Google
Amy Henry, Strottman
James Drake, Awesomeness
Finally, The Summing Up
Haul - Summary
&
Wait! What? Q & A With Everyone
Led By:
Amy Henry, Strottman International
4:45 PM
Networking Reception!