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Conference Schedule

The 2018 GenZ Conference features a lineup of marketing to generation z experts dedicated to understanding the largest and most diverse consumer market. These global industry leaders will offer insights into the generation shifting consumer behavior and how your brand can reach them.

Connect & Learn With Marketing to Gen Z Experts & Leaders Both Onstage & In The Audience - Register Here

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Unboxing Gen Z 2018 

3rd Annual Marketing to Generation Z Conference

8:00 - 8:45 a.m.

Registration / Networking Breakfast



Nan McCann, Gen Z Producer

Guest Emcee & Opening Keynote

Build Your Experience Equity With Gen Z

Amy Henry, Strottman International

Segments & Sessions:

First, The Data

Get up-to-date facts from the folks who have been

studying Z consumers the most & the best!


Gen Z  Facts & Figures

Z Overview

3 Trends That Show How Different Gen Z Is

Matt Anderson, YouTube

Z's Diversity

Actionable Insights To Win With Cross-Cultural Gen Zers

Jose Villa, Sensis

Z's Purchasing

What Gen Z Shoppers Really Want

Chris Wong, IBM

Katherine Cullen, Nat. Retail Fed.


Speed Segue!

Influencing Gen Z: A 20 Minute Crash Course

Gregg Witt, EVP, Youth Marketing, Motivate

Networking Break


Now, The Insights

Get to the heart of Z!

Meet some of the most noteworthy Gen  Z

Influentials ...hear them talk

about the attitudes, values & experiences

that shape their decisions. 

Open-Mic Stage & Audience Chat On Z Culture With Z Influentials

Guided By: Gregg Witt, EVP, Youth Marketing, Motivate

Engage With The Stage !

"Can't Miss" One-Of-A-Kind Interactive Dialogue With Top Gen Z Influentials


Connor Blakley

Scarlett Curtis

Patrick Finnegan

Ishan Goel

Maxine Marcus

Jake Skoloda

Tiffany Zhong

Networking Lunch


Time To Learn How

Channel Overview

Learn how to reach & hold Gen Z's attention & build

trust on the channels they use the most

Guided By: Melinda Cheng, Toys 'R' Us

Social, Mobile, Visual ... What's A Brand To Do ?

Nancy Nessel,

Matt Anderson, YouTube

Sean Flood, The Gotcha Group

Jose Villa, Sensis

Sowoon Song, OMD Mobile

Networking Break

Creative & What Works

Learn about campaigns that succeed in building

brand & biz with Z consumers

Guided By: Mark Wnek, New Breed Talent Army

Endorsements, Content, Influentials ... What Works With Z ?

Angela Fernandez, Ketchum

Gregg Witt, Motivate

Esty Gorman, Google

Amy Henry, Strottman

James Drake, Awesomeness

Finally, The Summing Up

Haul - Summary


Wait! What? Q & A With Everyone

Led By:

Amy Henry, Strottman International 

4:45 PM

Networking Reception!

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