East Coast Director
Sowoon is responsible for driving strategy, insights, and innovation for all things mobility at OMD NY. Her focus is to shift the conversation from the device itself to the disparate ecosystem of consumer touchpoints that exist today. She is the in-house expert on all things mobile data, voice assistance and IoT, helping brands develop new relationships with consumers. Her team recently launched Red Pin, an OMD location data solution.
Before joining OMD, Sowoon was a digitalist at Essence Digital and Horizon Media, working with clients such as Android, Google Glass, Chromecast, Google Play, Kraft and Mondelez. She started her career in film production, working for Spike Lee’s production company and the independent film house, Focus Features